PrivacyPolicy

This Privacy Policy describes how Big Day Fitness LLC ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website at https://www.bigdayfit.com or interact with us through other channels, including SMS/text messaging.

1. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and mailing address.
• Fitness & Health Information: Goals, fitness history, and preferences you share with us.
• Payment Information: Billing details processed through our third-party payment processors.
• Website Usage Data: IP address, browser type, pages visited, and cookies.
• SMS Consent Data: Your phone number, opt-in date/time, opt-in source (web form URL), and consent status.

2. How We Use Your Information

We use the information we collect to:

• Provide and improve our fitness services and programs.
• Communicate with you about your account, appointments, and services.
• Send marketing and promotional communications, including via SMS/text message, where you have provided consent.
• Process payments and manage billing.
• Comply with legal obligations and enforce our terms.

3. SMS/Text Messaging

This section applies specifically to our SMS/text messaging program.

Purpose

If you opt in, we may send you recurring marketing and promotional SMS messages about our fitness programs, membership offers, class schedules, events, and other promotional content.

Consent

By providing your phone number and submitting a form on our website (https://www.bigdayfit.com), you expressly consent to receive recurring marketing SMS messages from Big Day Fitness LLC. Consent is not a condition of purchasing any goods or services.

Message Frequency

Message frequency varies. You may receive up to 8 messages per month, though actual frequency depends on promotions and activity.

Costs

Message and data rates may apply. Check with your wireless carrier for details about your text messaging plan.

Opt-Out

You may opt out at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message and will no longer receive marketing SMS messages from us.

Help

For assistance, reply HELP to any message or contact us using the information in Section 9 below.

Carriers

Carriers are not liable for delayed or undelivered messages.

Consent Records

We maintain records of your opt-in consent including the date, time, phone number, and source (web form URL) as required by applicable regulations.

4. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties who help us operate our business, including our CRM platform (GoHighLevel), SMS messaging provider (Twilio), payment processors, and analytics tools.
• Legal Requirements: When required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, sale, or acquisition of our business.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. SMS consent records are retained for the duration of your participation in our messaging program and for a reasonable period thereafter as required for compliance.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of marketing communications, including SMS messages.

To exercise these rights, contact us using the information in Section 9.

7. Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised effective date.